Blocking Obesity

To quickly summarize what I think the main idea behind this app is, I believe they want to tackle obesity with this fitness app called Pound Blocker. Growing up I've played a lot of sports and used these types of apps and also I did a research paper on obesity in the US so I found the idea very interesting. I agree that obesity is a big problem, not just here but around the world. Therefore I think the social issue that they decided to target is a very good and important one.

One idea that I really liked was the coins that could be used. One company they said they would try to work with on this was Walmart. The more exercise people did, the more coins they gained that could be used in Walmart to buy food, that is somewhat healthy. I like this idea because it sets even more little goals to motivate people to exercise. And tying it in with healthy food is important rather than them being able to use the coins for junk food.

I also like the idea that they would try and make every ones personal workouts and diet unique. Because every person is different in shape, age, activity, metabolism etc so its necessary that these workouts and food choices are designed to the persons individual needs. This is something I feel like they should really focus on and advertise because it would be something that I think would attract a lot of people because it's like having a personal trainer right in your pocket.

Although I liked the idea put forward I think there were a few issues. The main one being the cost of everything. It was unclear the kind of price range to be a member of this. Also I think trying to get big sponsors is great but would actually prove to be very difficult. Therefore funding would be a major issues. Because to have unique workouts and diets set out you need qualified trainers. And the virtual reality mod would also be expensive. And then trying to keep membership prices low for people who can't afford it would likely cause a loss in profits.

Overall I liked the idea and think it's a very important topic but I think the cost issue needs to be figured out a bit better, because the whole project if actually put into place would be very expensive and back up plans need to be made in case sponsorship doesn't work.